Halal refers to that which the Creator has made lawful. Its opposite, Haram, refers to what is forbidden. These parameters have been designed for the health, safety, and benefit for all mankind regardless of age, faith or culture.

The realm of Halal extends beyond the obvious references to food, and touches on all matters that relate to human life. In the commercial arena, all goods and services, markets, transactions, currencies and other activities come under the judgements of Halal and Haram. These parameters include protecting the environment, humane treatment of animals, ethical investment, the intrinsic value of currencies and fairness in all commercial transactions.

We believe that the emerging global Halal market will be one of the great market forces in the coming decades.