The EBLEX-organised event marked the start of a three-month consultation on the scheme, which could feature on-pack labelling to aid consumer choice.

“While the polling we did at the event will not form part of the consultation, it gave a very clear message that the Halal sector wants an assurance scheme, is keen to get behind one that is workable and wants to help consumers make informed choices,” said EBLEX sector director Nick Allen, who chaired the event.

“Not only will it help demonstrate high standards in processing for Halal sheep meat, but it is also about giving consumers choice about what they are buying and a level of transparency that it has been suggested is currently missing.

“The draft proposals we have put together has different schemes for both stunned and non-stunned Halal which would be clearly labelled on the product. This is what consumers are asking for and this is what we are responding to.”

EBLEX chairman John Cross, who opened and closed the forum, said: “This is a very important sector and this process is vital for its future success. An assurance scheme will underpin any promotional work for Halal so it is vital we get this right.

“This cannot happen without input from the sector, where we know there is a diverse range of views. England has a diverse population and as an organisation we need to respect and support that where we can.”

*This article was published by The Scottish Farmer. Read the original article here.