Saudi Cold Storage Sdn Bhd, a manufacturer of food products and processed items, aims to increase its export segment to 40 per cent within the next five years, from the current 10 per cent.
Chief operating officer Louis Tan Leong Chin said currently the company exports its products to Vietnam, Oman, Batam in Indonesia and Southern Thailand.
“We really pushed our exports last year and being in this small and medium industry, we need to look at the outside market which is larger, and it gives us flexibility in terms of profitability and raise our profile in the local market.
“We also want to become a halal solution food manufacturer that is highly innovative for the global community especially for Muslims because Malaysia’s halal certificate is well recognised globally,” he told Bernama in an interview.
Tan said the company plans to export its products to the Middle East, Cambodia, Myanmar and Singapore because this region’s taste profile is very similar to Malaysians’.
“We are also looking at exporting to the European Union (EU) and for this matter, we are in the process of obtaining the necessry certification from the EU authorities.
“So a lot of our internal teams are putting up their efforts to comply with the requirements of the European standards to obtain the certificate, and once we get the certification, we can export to anywhere in the world,” he added.
Besides increasing its export segment, Tan said the company also targets to improve its revenue to RM180 million next year from last year’s RM160 million.
Saudi Cold Storage produces several brands of processed meat products such as sausages, meatballs, chicken, sausage frankfurts and burger meat through the Saudi Gold brand.
The company also sells processed meat products under the Farm brand, operates a food service business under the Homecook brand, and produces processed meat products that can be cooked in steam under the Topchoice brand.
Saudi Cold Storage was established in 1985 and its factory is located in Sungai Petani, Kedah.– Bernama
